Where Generations Thrive
In this campaign, we launched "Where Life Thrives" with a fresh marketing perspective that reimagines urban living as a complete, integrated experience—one that reflects the aspirations and lifestyles of modern residents. Our destinations were not positioned as just residential complexes, but as vibrant, living communities where quality of life meets advanced infrastructure and comprehensive amenities. Each NHC project becomes a real opportunity for residents to live well, grow, and prosper.
NHC
Campaign Core Message:
NHC is not merely building homes—it’s shaping complete lifestyle destinations where individuals can thrive, and where the rhythms of daily life unfold seamlessly within thoughtfully designed communities. These spaces are crafted to meet today’s needs while paving the way for future generations to flourish.
The Challenge
The objective was to present the concept of integrated services and facilities within NHC destinations in a simplified, visually engaging way that aligns with the spirit and values of Ramadan month. At the same time, the campaign needed to reflect NHC’s new brand identity—centered on quality of life and a seamless daily experience for residents.
The key challenge lies in transforming a complex urban planning concept into an emotional, relatable visual message that resonates with people. The aim was to show how diverse facilities—from healthcare and education to entertainment and smart services—interconnect to create a fully integrated environment for living and thriving, all without relying on complex explanations or direct instruction.
The Outcome
The campaign gained significant traction, garnering over 30 million views across digital platforms. It was also broadcast during prime-time hours throughout Ramadan on television, and supported by a strong presence on outdoor billboards in Riyadh, Jeddah, and Dammam. This multi-channel approach amplified the campaign’s reach and deepened its impact across a broad spectrum of audiences.
