Saudi Authorized Economic Operator Program
Zakat, Tax and Customs Authority
In this creative campaign, we introduced the Authorized Economic Operator Program through a fresh marketing approach that made it easier to understand and clearly demonstrated its value as a genuine opportunity for growth and expansion for private sector businesses. Our aim was to shift perceptions of the program—from a complex government process to a seamless, practical experience. Supported by the collaboration of 13 government entities, the program offers businesses significant procedural, financial, and investment advantages.
The creative concept was built around a unifying visual element: the door—a symbol that is both imaginative and grounded in reality. It represents the transition from a traditional business environment to a world of streamlined processes and new opportunities. We took viewers on a seamless visual journey through the supply chain—from farms and factories to warehouses and global markets—transforming the “door” into a powerful, symbolic gateway that opens vast horizons for traders, importers, and exporters.
The voiceover complemented the visual narrative with a clear and confident tone, emphasizing that the program is not simply a mechanism for streamlining procedures, but a bridge to growth, integration, and global market access.
Core Message:
This program is more than a government service—it’s a strategic opportunity for ambitious businesses. An open door to expansion,
time efficiency, accelerated processes, and market leadership.
The Challenge
In this campaign, we targeted a specific audience of business owners, importers, and exporters—an audience often faced with complex bureaucratic concepts and unclear government programs. The challenge was to break this stereotype and reposition the program as a smart, seamless solution that saves time, offers advantages, and enhances operational efficiency.
The key challenge was turning intangible procedural advantages into a story that resonates visually. We used “the door” as a symbolic gateway, guiding viewers through the key phases of the business journey—from production and logistics to global expansion. In this context, the door evolved from a simple symbol into a powerful representation of the program’s mission: to streamline operations and provide a true competitive edge.
The Outcome
The campaign achieved wide-reaching impact and significant exposure, with the video surpassing 10 million views—reflecting the strength and clarity of its visual message among the target audience. Additionally, the active engagement of partner government agencies helped amplify the campaign and extend its reach, contributing to increased awareness of the program and solidifying its reputation as a strategic tool that supports the growth of private sector businesses and streamlines their operations.